Content Strategy
The Use of AI In content generation
AI for content creators
By Search & Signal Editorial Team
Independent notes for the open web
Make the web work harder.
Clear, practical thinking on search, speed, and the details that make a website genuinely useful.
Explore the articlesNo hacks. Just useful work.
What you’ll find
- 01 Search that serves people
- 02 Performance with purpose
- 03 A more thoughtful web
Fresh from the notebook
The latest thinking
Web Performance
The Core Web Vitals Field Guide: Measure, Diagnose, Improve
A practical guide to LCP, INP, and CLS: what each metric tells you, how to find the real bottleneck, and which fixes are worth shipping first.
By Search & Signal Editorial Team
Search & SEO
A Technical SEO Checklist for Pages That Deserve to Be Found
A calm, repeatable audit for crawlability, indexation, canonical URLs, internal links, and the details that help search engines understand a useful page.
By Search & Signal Editorial Team